**How should you present yourself at the beginning of an interaction with a customer?** At the beginning of an interaction with a customer, you should present yourself as *an expert who knows what they're talking about but doesn't care if the customer ends up doing anything.* > [!example] Example of presenting yourself as an expert who doesn't care about the outcome > "Hey, so I know you guys were looking into technology, specifically CRMs. I saw that you guys have grown into this channel towards the tech industry. Why would you guys want to look into something different? It's a big change, and honestly it's a lot to switch CRMs. What made you want to even do it?"