Cold Calling Works Very Well Once You Learn How by Jeremy Lee Miner

Example of a generic cold call opener that you should avoid

"Hey, I'm (your name) with XYZ company, the reason why I called you was ..."

Example of a cold call starting with a better opener

"Hey, is this (their name)? Yeah, it's just (your name). I was wondering if you could possibly help me out for a moment ..."

"Sure, what's going on?"

"Well, I'm not even sure if it makes sense for us to talk ... I called to see who in your department would be responsible for looking at any possible hidden gaps in your (area of operation) that could be causing you (detrimental result). Who should I be talking to about that?"