How To Respond To I Can Get It Cheaper by Jeremy Lee Miner

What's the first thing you should do if someone says they can get your product or service cheaper elsewhere?
If someone says they can get your product or service cheaper elsewhere, the first thing you should do is find out what they mean by that.

How should you reframe their thinking to find out what they mean when they say they can get it cheaper?
To find out what they mean when they say they can get it cheaper, reframe their thinking by asking how-to questions on the results they want.

What happens when you get a customer to think about the results they want and how going for the cheapest option might affect it?
When you get a customer to think about the results they want and how going for the cheapest option might affect it, they realize that the results they want might not be possible with the cheaper option.

Example of handling when someone says "I can get it done cheaper elsewhere" if you're selling windows

"So, is the cheapest price or the cheapest windows the most important thing to you? Or, is it putting the XYZ model in so it actually lowers your monthly utility bills in the summer? It drops your utility costs by 20% to 30% every month. How could you lower your utility costs with the cheaper windows?"